This first is the need for great content. It’s essential to your content marketing strategy that you create high quality content – failure to do so is going to result in those who click on your PPC ads clicking the ‘back button’ within seconds. And that won’t boost your conversion rate, will it?.
If you’re new to the game of content marketing, you probably have no idea what constitutes effective content and how you should even go about creating it. For new marketers, and even experienced ones, the best approach often involves working backwards.