Branding is the first impression your company will have on a prospect. A strong brand is able to express the importance of their drive, products, mission, policies or services to their customer base with good branding.
Your brand is much more than a cool logo, it’s how other people perceive your business. Your brand is the cohesive combination of design, language, storytelling and experience. Together they combine to evoke a feeling – “the vibe” – with your target audience, to influence them to engage with your brand and ultimately buy from you. Whether you’ve thought about it or not, you have a brand.