One of the biggest benefits of content marketing is being able to build an audience – rather than renting that audience through advertising. The number one way to stay in touch with that audience is email, but it’s often used just as a channel for sales instead of sharing your brand’s content.
It’s easy to find data on email marketing by sector — i.e. finance, media, technology, etc. — but it’s nearly impossible to find good data on email effectiveness by strategy.